The history of Pins – or at least my interpretation of it – is an interesting case. The Manchester, England band crafted a mysterious presence on the internet, one that was draped behind dark colors and fuzzed-out guitars. I’m not even sure if the all-female four-piece even showed their faces until after their first single was released.

Unlike my friends who were local to the band, I never had a chance to see a gig, put faces to the band, or even hear an entire song. Put the moment the single was released, I bought it, and it was well worth £1.

On their latest release, an EP entitled LUVU4LYF on the superb Bella Union (also available on iTunes), the band continues to frame things through the eyes of JAMC/Icicle Works obsessives, but this run around is stronger, more confident, and at times, undeniably catchy.

Sometimes letting your pop side show is a good thing.


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